Billabong

• Largest Contentful Paint14.03s poor
• Cumulative Layout Shift0.216 needs-improvement

Missing product_type data blocks category discoveryhigh

All 1,250+ products have empty product_type fields, eliminating a key faceted navigation and search filtering dimension. Customers cannot browse or filter by garment type (e.g., 'rashguards', 'swim trunks', 'wetsuits') despite the store's rich inventory.

Incomplete product metadata prevents search engines and on-site filters from properly categorizing inventory, reducing discoverability and forcing customers to browse linearly rather than by intent, directly suppressing conversion rates.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Billabong visible to AI shopping assistants?

✓ Recommended by Claude when asked about surf and swimwear brands.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.