B.O.C.

• Largest Contentful Paint17.02s poor
• Cumulative Layout Shift0.001 good

Broken schema.org logo URL blocks SEO visibilityhigh

The Organization schema.org block contains 'Liquid error (layout/theme line 1161): invalid url input' instead of a valid logo URL, which breaks structured data validation and reduces search engine trust signals.

Invalid schema markup degrades SERP rich snippets, local search presence, and brand recognition signals — critical for a 48-location retail chain competing on local + online search.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is B.O.C. visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best bikes and e-bikes brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.