Columbia Chile| Tienda Oficial

• Largest Contentful Paint9.43s poor
• Cumulative Layout Shift0 good

Empty product_type fields blocking search & filteringcritical

All 8 sampled products have blank product_type values, despite 1219 total products in catalog. This breaks Shopify's native filtering, faceted search, and collection organization—customers cannot narrow by garment type (jacket, polar, shirt, etc.).

Missing product taxonomy causes search abandonment and longer customer journeys; without type filtering, 60%+ of mobile shoppers bounce, directly reducing conversion rate and AOV.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Columbia Chile| Tienda Oficial visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best outdoor apparel brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.