Druids

• Largest Contentful Paint9.26s poor
• Cumulative Layout Shift0.023 good

Massive SKU duplication across 1,250+ productscritical

The store carries 1,250+ products, but the sample reveals extreme color-variant duplication: identical polos (e.g., 'LINKS EDITION POLO') listed as separate products in BLACK, DENIM, etc., each with 7 variants. Similarly, midlayers repeat across GREY, BLUE, NAVY, WHITE as distinct product records rather than unified listings with inline color selection.

This architecture inflates catalog size, fragments search relevance, splits review/rating signals, increases fulfillment complexity, and forces shoppers to hunt for the same item in different colors—directly suppressing conversion and AOV.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Druids visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best golf apparel brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.