Fiido

• Largest Contentful Paint14.73s poor
• Cumulative Layout Shift0 good

Catalog bloated with spare parts and fee SKUshigh

The product catalog contains 798 SKUs, but the sample reveals a heavy mix of low-value accessories (brake levers $22, spokes $24, battery covers $16) and spurious 'extra fee' line items, obscuring core e-bike products. Collections include nonsensical entries like '0' and '1499 code' alongside legitimate categories, suggesting poor data hygiene.

Diluted product catalog increases search/browse friction, raises return rates, and confuses customer intent signals for paid ads and personalization—directly suppressing AOV and repeat purchase rates on a high-consideration, high-margin product.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Fiido visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best electric bikes brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.