evo

• Largest Contentful Paint21.18s poor
• Cumulative Layout Shift0.076 good

250+ collections with zero or minimal products dilute discoverabilityhigh

The store has 250 collections, but the sample reveals many with 0 products (e.g., 'Unassigned', '100%') and numerous micro-collections with single-digit or low-double-digit product counts (e.g., '100% Merino Wool Hat' with 4 products). This fragmentation increases navigation friction and SEO dilution.

Scattered, underpopulated collections force shoppers to drill through more pages to find products, increasing bounce rate and reducing the chance of cross-sells in high-intent category pages, directly damaging conversion velocity on a $400–1000+ average order value store.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is evo visible to AI shopping assistants?

✓ Recommended by Claude when asked about ski and snowboard brands.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.