Decathlon

• Largest Contentful Paint19.16s poor
• Cumulative Layout Shift0.004 good

Massive price range ($4.99–$12k) creates navigation frictionhigh

The catalog spans 502 products with extreme price variance (min $4.99, max $11,999), yet collection architecture fragments inventory by tent size and category rather than price tier or shopper intent. No evidence of price-segmented merchandising or guided entry points for budget-conscious vs. premium buyers.

Wide price scatter without clear filtering or tier-based navigation causes browsing friction, cart abandonment, and lower average order value when entry-level and premium customers cannot easily find products in their spending range.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Decathlon visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best outdoor sports gear brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.