A free preview of our Shopify diagnostic for bmc-switzerland.com. Generated 2026-05-28 00:44 UTC.
The 'Bike Archive' collection contains 1,246 products—99.6% of the total 1,250+ products fetched. This massive archive of discontinued/legacy models is indexed and discoverable alongside active current inventory, diluting search relevance and overwhelming shoppers with irrelevant options.
Active shoppers searching for current bikes encounter dead stock, reducing conversion rates and increasing cart abandonment as customers struggle to distinguish what's actually available to purchase.
🔒 The fix — plus a prioritized 30-day plan — is in the full audit.
✗ Not mentioned by Claude when asked “What are the best bicycles brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.
🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.
The full 30-page StoreXray audit covers conversion friction, trust signals, page speed, mobile UX, checkout flow, and AI visibility — plus a prioritized 30-day fix list. Delivered by email in ~10–15 minutes.
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