Blacks

• Largest Contentful Paint4.93s poor
• Cumulative Layout Shift0.0 good

1,250+ products with zero product type datacritical

All 1,250+ products have empty product_type fields, making category filtering, search refinement, and personalization impossible. Collections also show numerous empty product counts (e.g. '100%' brand collections), indicating broken or orphaned taxonomy.

Shoppers cannot filter by gear type (tents, jackets, boots), search results lack faceted navigation, and merchandising logic cannot segment inventory—directly reducing discoverability and conversion rates on a 1,250+-SKU catalog.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Blacks visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best outdoor gear brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.