Vitamins, Supplements & Natural Health Products

• Largest Contentful Paint14.96s poor
• Cumulative Layout Shift0.046 good

All products missing product_type classificationcritical

Every product in the sample (8/8 items) has an empty product_type field, and this pattern likely extends across all 1,250+ products. This metadata gap breaks internal filtering, search relevance, and structured data markup.

Missing product types prevent customers from using faceted navigation, harm SEO visibility for category searches, and reduce the ability to personalize recommendations—directly suppressing conversion on a 1,250+-product catalog.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Vitamins, Supplements & Natural Health Products visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best vitamins and supplements brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.