Velites

• Largest Contentful Paint14.73s poor
• Cumulative Layout Shift0.0 good

219 products, zero product type data—discovery & filtering brokencritical

All 219 products have empty product_type fields, making catalog navigation impossible. Collections exist (36 total) but 251+ products in 'All products' cannot be filtered, sorted, or discovered by attribute—forcing customers to scroll or use search.

Without product type taxonomy, customers abandon category browsing, search friction increases, and AOV from discovery-driven bundle purchases (evident in sample: $84–$352 packs) collapses.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Velites visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best fitness apparel & gear brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.