Vitabiotics

• Largest Contentful Paint14.76s poor
• Cumulative Layout Shift0 good

Excessive product variants diluting conversion pathshigh

Store displays 173 products across 82 collections with heavy overlap (e.g., 'Short Expiry' clearance variants, bundles, and duplicate SKUs by format). Sample shows products like 'Hairfollic Her (Short Expiry)' at £9.47 sitting alongside full-price variants, creating friction in product discovery and comparison.

Bloated inventory confuses buyers during the critical decision phase, increases cart abandonment, and dilutes organic search performance — each redundant variant competes for the same shopper intent rather than converting them.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Vitabiotics visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best vitamins & supplements brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.