The Indus Valley

• Largest Contentful Paint16.85s poor
• Cumulative Layout Shift0.032 good

Duplicate & mismatched product titles tank findabilitycritical

Multiple products have identical or swapped titles (e.g., 'Tri-ply Ceramic Kadai' URL contains a Casserole title; 'Fry Pan' URL is labeled 'Short Casserole'). Across 218 SKUs, this data corruption makes search, filtering, and customer navigation unreliable.

Search engines and internal site search penalize duplicate/mismatched metadata; customers cannot find the right item, leading to cart abandonment and lost AOV on a 200+ product catalog.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is The Indus Valley visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best healthy cookware brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.