Sotrue

• Largest Contentful Paint14.52s poor
• Cumulative Layout Shift0.0 good

Product type data missing for 40%+ of cataloghigh

61 products fetched; 24 have empty product_type fields (40%), while others show values like 'skin Tint' and 'strobe cream'. This fragmentation breaks product filtering, search relevance, and inventory accuracy across the storefront.

Shoppers cannot reliably filter or search by product category, directly reducing discoverability and repeat purchases on a catalog-driven beauty brand.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Sotrue visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best glow makeup brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.