The Derma Co

• Largest Contentful Paint13.95s poor
• Cumulative Layout Shift0.769 poor

Confusing multi-pack variants diluting product findabilityhigh

The catalog contains 258 products, but many are duplicates of the same item in different pack sizes (e.g., 4 variants of Salicylic Acid Face Wash alone: packs of 1, 2, 3, 4). This creates bloated search results and category pages where customers must manually compare identical products in different quantities.

Variant fragmentation increases decision friction, reduces perceived selection clarity, and forces shoppers to scroll through near-identical listings, directly lowering conversion rates on high-intent searches for core products.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is The Derma Co visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best skincare brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.