Tatcha

• Largest Contentful Paint15.18s poor
• Cumulative Layout Shift0.06 good

Missing product type taxonomy breaks discoverabilityhigh

All 130 products have empty product_type fields, despite 104 collections organized by benefit (AHA, barrier repair, brightening, etc.). This breaks internal site search, collection filtering, and cross-sell logic.

Shoppers cannot refine by product type within collections, reducing avg order value and repeat purchase intent on a luxury brand where product discovery and education drive conversion.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Tatcha visible to AI shopping assistants?

✓ Recommended by Claude when asked about luxury skincare brands.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.