The Body Shop

• Largest Contentful Paint22.78s poor
• Cumulative Layout Shift0.012 good

Broken collection taxonomy (#N/A) blocks discoverycritical

The store has 192 collections, but the largest (117 products) is labeled '#N/A'—a malformed collection handle that exposes a data error. This indicates broken categorization logic that likely prevents shoppers from browsing by intent and inflates navigation friction.

Poor collection structure directly reduces discoverability, increases bounce rate, and suppresses add-to-cart rates for browsers who can't find what they came for.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is The Body Shop visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best skincare & body care brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.