MS RETRO STORE

• Largest Contentful Paint11.33s poor
• Cumulative Layout Shift0 good

597 products with zero product_type datacritical

All 597 products have empty product_type fields, eliminating any ability to filter, sort, or organize inventory by type. This breaks search refinement, collection logic, and reporting.

Missing product taxonomy forces customers to browse unstructured catalogs, increasing friction and cart abandonment while crippling internal merchandising and analytics.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is MS RETRO STORE visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best retro football jerseys brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.