Carpe

• Largest Contentful Paint10.37s poor
• Cumulative Layout Shift0 good

Homepage lacks clear product differentiation & CTAhigh

Homepage title emphasizes '100-Hour Deodorant' claim but meta description is generic ('PhD formulated, dermatologist tested'). No clear primary call-to-action or product range visibility captured in the homepage structure—only review videos and founder bio are indexed, suggesting weak product discovery funnel above the fold.

Visitors cannot quickly understand what sets Carpe apart or where to start shopping, directly suppressing add-to-cart rates and increasing bounce risk despite strong 5-star review social proof.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Carpe visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best antiperspirant deodorant brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.