Native Deodorant

• Largest Contentful Paint21.13s poor
• Cumulative Layout Shift0.098 good

Bundle-heavy catalog lacks clear individual product visibilityhigh

Of 104 products fetched, the sample shows bundles dominating (8/8 sample items are bundles); collections include 25 bundle-only items, 11 'Build-Your-Bundle' deodorant items, and 27 hair BYB items, with minimal visibility of standalone core products. First-time visitors face friction discovering if Native's flagship deodorant sticks are even available as singles.

Bundle-first navigation increases decision complexity and cart abandonment for price-sensitive or trial-minded shoppers; standalone SKU discoverability directly impacts conversion for new customers unfamiliar with Native's product range.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Native Deodorant visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best deodorant brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.