New Era Cap

• Largest Contentful Paint21.23s poor
• Cumulative Layout Shift0.0 good

1,250+ products with unclear differentiation & filteringcritical

The store carries 1,250+ hat SKUs across collections like '19TWENTY Adjustable Hat' (1,518 products alone), with variants differing only in material/tier labels (Bronze, Gold, Platinum) and fit-style codes (59FIFTY, 9FIFTY, 9FORTY). Shoppers face massive choice overload with no evidence of guided filtration, comparison tools, or clear feature hierarchy.

Extreme SKU sprawl without intelligent navigation dramatically increases decision paralysis and cart abandonment—customers cannot easily find the right hat fit/style and abandon before purchase.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is New Era Cap visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best hats brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.