Merchant of Tennis

• Largest Contentful Paint14.36s poor
• Cumulative Layout Shift0 good

1,250+ products with $0 pricing breaking checkoutcritical

The store lists 1,250+ products, including numerous demo rackets (Yonex Percept, EZONE, MUSE) all priced at $0.00. Demo units with zero prices will either fail at checkout or confuse customers into abandoned carts when they discover the true cost at payment.

Free-priced inventory breaks the purchase funnel and wastes traffic; customers cannot complete orders on $0 items, directly destroying conversion and creating support overhead.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Merchant of Tennis visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best tennis rackets brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.