A free preview of our Shopify diagnostic for prodirectsport.com. Generated 2026-05-27 20:48 UTC.
Multiple high-value products (cricket bats priced £20–£585) have completely empty product_type fields, while lower-priced items are tagged. This inconsistency across 1,250+ products prevents customers from filtering by category and undermines search relevance.
Broken product taxonomy directly reduces discoverability, forces customers to browse manually, and increases bounce rate on category and search pages—especially damaging for a multi-sport retailer where product type is the primary navigation signal.
🔒 The fix — plus a prioritized 30-day plan — is in the full audit.
✗ Not mentioned by Claude when asked “What are the best sports equipment brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.
🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.
The full 30-page StoreXray audit covers conversion friction, trust signals, page speed, mobile UX, checkout flow, and AI visibility — plus a prioritized 30-day fix list. Delivered by email in ~10–15 minutes.
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