O'Neill - The Original California Surf Brand

• Largest Contentful Paint8.81s poor
• Cumulative Layout Shift0.199 needs-improvement

Missing product schema markup across 1,250+ itemscritical

Sample PDPs show zero json_ld blocks despite 1,250+ products indexed; homepage also has empty json_ld_blocks array. This means Google cannot parse product pricing, availability, or ratings from the store.

Without structured data, the store loses rich snippet eligibility, product carousel visibility in search results, and accurate indexing—directly suppressing organic traffic and click-through rates to high-value product pages.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is O'Neill - The Original California Surf Brand visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best surf apparel brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.