Lodge Cast Iron

• Largest Contentful Paint5.88s poor
• Cumulative Layout Shift0 good

298 products with no JSON-LD structured datacritical

The homepage contains 28 scripts but zero JSON-LD blocks, and the sample PDP data is truncated before schema markup. Lodge has 298 products indexed but no rich snippets (product schema, pricing, availability) visible to search engines.

Missing structured data kills organic visibility, lowers click-through rates from search results, and prevents Google from showing price/availability cards—directly suppressing traffic and conversions for a 298-SKU catalog.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Lodge Cast Iron visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best cast iron cookware brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.