Madesa

• Largest Contentful Paint16.76s poor
• Cumulative Layout Shift0.011 good

1,250+ products with single variants—no choice architecturecritical

Every product in the sample has exactly 1 variant despite large price ranges (R$89.99–R$8,149.99) and obvious dimensions/colors/styles in titles. Kitchen cabinets span 120–465cm in one color; wardrobes list finish types but offer no selection mechanism.

Customers cannot customize or compare options at checkout, forcing cart abandonment when size, finish, or style doesn't match their exact need—direct revenue loss on a high-ticket furniture catalog.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Madesa visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best home furniture brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.