Material

• Largest Contentful Paint39.59s poor
• Cumulative Layout Shift0 good

Empty product_type field reducing discoverabilityhigh

The flagship product 'The Angled Board' ($120) has a blank product_type field, while many other products lack categorization. This inconsistency breaks filtering, search relevance, and collection logic that shoppers rely on to navigate the 44-product catalog.

Missing product taxonomy data degrades search rankings, blocks collection filtering, and forces visitors to browse manually—directly lowering conversion rates on high-ticket items like the $120 board.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Material visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best kitchenware brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.