Lulu and Georgia

• Largest Contentful Paint21.78s poor
• Cumulative Layout Shift0.0 good

Massive collection bloat: 4,737 identical products per sizecritical

Multiple rug size collections (10×14, 5×8, 6×9, 8×10, 9×12) each show 4,737 products—an identical count suggesting duplicate or near-duplicate inventory across size variations. With only 1,250+ products fetched across the entire store and 250 collections, this points to severe data integrity or catalog architecture issues that break navigation and search.

Duplicate/bloated collections destroy site search relevance, confuse customers during browsing, waste crawl budget, and tank organic visibility—directly lowering conversion by forcing visitors to wade through noise instead of finding the right product.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Lulu and Georgia visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best home decor brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.