Dermalogica

• Largest Contentful Paint11.13s poor
• Cumulative Layout Shift0.048 good

Excessive promotional clutter obscures core product discoveryhigh

73 collections exist, but majority are time-bound promotions (free gifts, samples, win-back flows) with cryptic date-stamped handles; only 4 products in the 'evergreen free samples' collection signals that core skincare browsing is buried under seasonal/tactical campaigns rather than organized by skin type or concern as the homepage promises.

Shoppers seeking 'professional-grade skin care for all skin types' hit navigation chaos instead of clear product categorization, increasing friction in the critical discovery-to-cart journey and reducing repeat purchase confidence.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Dermalogica visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best skincare brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.