Drift

• Largest Contentful Paint43.03s poor
• Cumulative Layout Shift0.031 good

Missing product schema markup kills SEO visibilityhigh

Homepage and sample PDPs contain zero JSON-LD product schema blocks despite 214 products in catalog; script audit shows 31 tracking/marketing tags but no structured data for search engines to index pricing, availability, or reviews.

Without schema markup, Google cannot surface product rich snippets, star ratings, or pricing in search results, directly reducing organic traffic and click-through rates to high-margin candles and car fresheners.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Drift visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best home fragrance brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.