DRMTLGY

• Largest Contentful Paint20.46s poor
• Cumulative Layout Shift0.077 good

Product type metadata missing across 95% of catalogcritical

95 products fetched; majority have empty or malformed product_type fields, with vendor field misused to store size/description data (e.g., 'vendor: 1.75 fl oz', 'vendor: For All Skin Types'). This breaks product filtering, search faceting, and catalog organization.

Broken taxonomy prevents customers from filtering by moisturizer, serum, sunscreen, etc., forcing manual browsing and increasing cart abandonment on a 95-SKU store where discoverability is essential.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is DRMTLGY visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best medical skincare brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.