Dr. Bronner's: The Original All

• Largest Contentful Paint33.24s poor
• Cumulative Layout Shift0 good

68 products with minimal variant options limits upsellshigh

Across 68 products, nearly all have only 1 variant (size/scent/format choices are absent or severely limited), despite bundle pricing ranging $17–$70 and a wide scent portfolio (peppermint, lavender, eucalyptus, cherry blossom, etc.). This forces customers into single-SKU decisions rather than building custom orders.

Variant-driven upsells (size upgrades, scent combos, multi-packs) are proven to increase average order value by 20–40%, especially critical for a natural/premium soap brand where customers expect choice.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Dr. Bronner's: The Original All visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best organic soap brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.