Davines

• Largest Contentful Paint17.06s poor
• Cumulative Layout Shift0.074 good

Missing trust signals: 5 critical policy pages return 404critical

All five standard policy pages (shipping, refund, privacy, terms, contact) return 404 errors on davines.com, while product catalog is also inaccessible (0 products fetched). Visitors cannot verify returns/shipping terms or find contact info before purchase.

Missing policies erode buyer confidence at checkout, increase cart abandonment, and expose the store to compliance and chargeback risk—especially for a premium beauty brand where trust is a conversion prerequisite.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Davines visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best hair care brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.