NICONI

• Largest Contentful Paint4.5s poor
• Cumulative Layout Shift0.001 good

Missing product_type data blocks product discoveryhigh

14 of 35 sampled products (40%) have empty product_type fields, including all combo bundles. This breaks filtering, faceted navigation, and search relevance—customers cannot easily browse by category (face wash vs. hair oil vs. wax).

Without product categorization, customers struggle to find what they need, increasing bounce rate and abandonment on a store selling diverse skincare & haircare SKUs across multiple use cases.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is NICONI visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best skincare & haircare brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.