Colorescience

• Largest Contentful Paint19.46s poor
• Cumulative Layout Shift0.032 good

Missing structured product data blocks for SEO & rich snippetscritical

Homepage contains zero JSON-LD schema blocks despite 71 products in catalog, and sample PDP JSON-LD is incomplete/truncated. Google cannot extract price, availability, ratings, or product details for search indexing or SERP rich results.

Broken schema directly suppresses organic visibility, review stars in search, and product structured data—costing qualified traffic and click-through rates on high-AOV bundles ($185–$306).

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Colorescience visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best mineral sunscreen & skincare brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.