Wrappiness Gifts

• Largest Contentful Paint21.74s poor
• Cumulative Layout Shift0.017 good

1,250+ products with no visible filtering or search refinementcritical

The store carries 1,250+ SKUs across wildly diverse product types (mugs, plaques, fishing lures, shirts, metal signs, beach towels, tumblers) with no evidence of faceted navigation, sorting options, or search filters on the homepage or collection pages. Shoppers browsing a collection like '08.08 SALE' with 9,355 products have no way to narrow by product type, personalization option, price, or material.

Browsing friction this severe kills conversion: visitors cannot find what they want, abandon carts mid-journey, and bounce to competitors with better UX—costing direct revenue on a high-SKU catalog where discoverability is make-or-break.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Wrappiness Gifts visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best personalized gifts brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.