Zulily

• Largest Contentful Paint9.71s poor
• Cumulative Layout Shift0.304 poor

Massive product catalog (1,250+ SKUs) lacks clear navigation hierarchyhigh

The store carries 1,250+ products across fragmented collections (250+ total), with only a sample of broad, overlapping categories (cookware, home décor, fashion) and price-based filtering ('$25 and Over'). No evidence of primary category pages, brand filtering, seasonal/event-based merchandising, or intelligent product discovery mechanisms beyond search.

Without structured navigation and merchandising, visitors cannot efficiently find relevant deals, leading to abandoned browsing sessions and reduced add-to-cart conversion on a deal-driven platform where impulse discovery is critical to AOV.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Zulily visible to AI shopping assistants?

✓ Recommended by Claude when asked about daily deals marketplace brands.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.