Yarnspirations

• Largest Contentful Paint18.56s poor
• Cumulative Layout Shift0.073 good

Free patterns dominate catalog; paid yarn discovery buriedhigh

Of 1,250+ products fetched, the majority are free patterns (price $0.00) from brands like Bernat and Red Heart, while actual yarn inventory is sparse and scattered. Shoppers seeking to *buy* yarn face a catalog optimized for *free content*, making revenue-generating products hard to find and prioritize.

Pattern libraries drive traffic and brand loyalty but don't generate direct sales; burying yarn products (the actual revenue driver) in a sea of free content reduces cart conversion and average order value.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Yarnspirations visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best yarn and patterns brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.