The Row

• Largest Contentful Paint15.42s poor
• Cumulative Layout Shift0.095 good

1,250+ products with no visible filtering or search—paralyzing choicecritical

The store hosts 1,250+ SKUs across 135 collections with a $175–$99,999 price range, yet the scrape reveals no evidence of faceted search, sort options, or filtering UI on the homepage or collection pages. Shoppers face an undifferentiated product wall with no way to narrow by size, color, price, or style.

Luxury e-commerce relies on curation and discoverability; without filtering, cart abandonment spikes as high-intent buyers cannot navigate the catalog, and conversion rates drop sharply for browsing visitors unfamiliar with specific product names.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is The Row visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best luxury fashion brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.