A free preview of our Shopify diagnostic for thirdlove.com. Generated 2026-05-27 22:57 UTC.
250 total collections exist, yet multiple collections contain identical product counts and overlapping promotional messaging (e.g., three separate '$15 & Under' collections with 43, 59, and 68 products; multiple '$20 off' collections with 225+ and 238+ products). This creates severe navigation friction and muddles the shopper's path to purchase.
Duplicate/competing collections fragment traffic, confuse search intent, dilute SEO authority, and force shoppers to hunt across redundant pages instead of converting on a clear offer—directly suppressing AOV and repeat purchase rates.
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✓ Recommended by Claude when asked about bras and underwear brands.
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