TIGC

• Largest Contentful Paint23.99s poor
• Cumulative Layout Shift0.015 good

Product titles severely mismatched to handles & variantscritical

Handle text (e.g. 'white', 'orange') does not match product titles (e.g. 'Grey', 'Yellow') across multiple SKUs; this data integrity issue suggests broken product sync or content management that confuses search indexing and customer filtering. The 1250+-product catalog exhibits systematic handle–title misalignment across the sample.

Search relevance, faceted filtering, and customer trust all degrade when product metadata contradicts itself, directly suppressing conversion on high-intent category & color queries.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is TIGC visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best casual menswear brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.