Tate's Bake Shop

• Largest Contentful Paint6.12s poor
• Cumulative Layout Shift0.077 good

Duplicate product listings dilute search & browsinghigh

Multiple near-identical products appear across the catalog (e.g., 'Soft Baked Variety Pack' listed twice at different prices: $18 and $32). With 284 total products but only 75 fetched, duplication or variant mismanagement is fragmenting inventory visibility.

Duplicate listings confuse shoppers, split conversion funnel traffic across variants, and waste crawl budget—directly reducing discoverability of bestsellers and lowering average order value from gift basket upsells.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Tate's Bake Shop visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best cookies brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.