Vita Coco — Free Shopify Audit

01 · Page speed

44/100

Google Lighthouse — mobile performance

Largest Contentful Paint8.1s poor
Cumulative Layout Shift0.023 good

02 · Top conversion issue

Homepage missing meta description & SEOhigh

Homepage title is generic 'Vita Coco' with no meta description tag present. This limits click-through rate in search results and fails to communicate the core product value proposition to potential customers.

Missing meta description costs ~20-30% of organic search traffic and prevents search engines from properly indexing the brand's main offering, directly reducing free traffic to the store.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

03 · AI visibility

Is Vita Coco visible to AI shopping assistants?

✓ Recommended by Claude when asked about coconut water brands.

Organization schemamissing
Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.

This is a 3-section preview.

The full 30-page StoreXray audit covers conversion friction, trust signals, page speed, mobile UX, checkout flow, and AI visibility — plus a prioritized 30-day fix list. Delivered by email in ~10–15 minutes.

Unlock the full audit for vitacoco.com — $49

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