Smooche

• Largest Contentful Paint19.68s poor
• Cumulative Layout Shift0 good

27 products but 34 in catalog—missing inventory synchigh

Scrape found only 27 products across paginated endpoints, yet collection pages reference 34 total products (visible in 'all' and 'all-products' collections). This inventory mismatch means 7+ products are not being indexed or discovered by search/browse.

Hidden or inaccessible inventory directly suppresses revenue—customers can't find products to buy, and search engine crawlers may flag incomplete catalog coverage, reducing organic visibility and conversion.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Smooche visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best makeup brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.