A free preview of our Shopify diagnostic for promgirl.com. Generated 2026-05-27 23:53 UTC.
Schema markup explicitly states a 10-day merchant return policy with customer-paid return shipping, which is materially shorter than industry standard (30+ days) for high-consideration formal wear. This restrictive window appears prominently in structured data and likely maps to checkout messaging.
Prom and formal dresses are high-stakes, high-ticket purchases where fit uncertainty is the primary abandonment driver; a 10-day window forces rushed decisions and deprioritizes returns, directly suppressing conversion from hesitant buyers.
🔒 The fix — plus a prioritized 30-day plan — is in the full audit.
✗ Not mentioned by Claude when asked “What are the best prom dresses brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.
🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.
The full 30-page StoreXray audit covers conversion friction, trust signals, page speed, mobile UX, checkout flow, and AI visibility — plus a prioritized 30-day fix list. Delivered by email in ~10–15 minutes.
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