Refinery

• Largest Contentful Paint7.92s poor
• Cumulative Layout Shift0.011 good

Social proof & trust signals nearly absentcritical

Organization schema has 9 empty 'sameAs' social links (all blank strings), and no customer reviews, ratings, or testimonials are visible in the scrape data despite 1,250+ products and 161 collections. The store shows no reviews, trust badges, or social proof on product or homepage level.

Missing social proof and broken social links dramatically reduce buyer confidence and conversion rates, especially for a multi-category fashion retailer competing on trust in the South African market.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Refinery visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best fashion clothing brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.