Rishi Boutique

• Largest Contentful Paint4.13s poor
• Cumulative Layout Shift0 good

Massive duplicate product catalog (1,250+ SKUs)critical

The store has 1,250+ total products with near-identical duplicates: 'Bandhini silk saree' appears at least 6 times with identical pricing (₹699), and 'Kanchi semi silk saree' repeats multiple times. Product handles use copy-paste naming (e.g., 'bamini-silk-saree-copy', 'copy-1', 'copy-2'), indicating systemic duplication rather than genuine variants.

Duplicate inventory fragments search visibility, confuses customers, tanks SEO rankings, inflates perceived catalog size to crawlers, and creates internal cannibalization where variants compete for the same traffic—directly killing conversion rates and revenue per shopper.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Rishi Boutique visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best sarees brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.