RW&CO

• Largest Contentful Paint0.0s good
• Cumulative Layout Shift0 good

Duplicate product listings diluting organic search visibilityhigh

Multiple identical or near-identical products appear in the catalog with different handles (e.g., 'sleeveless-woven-dress-with-cow-neck-polyester-blend' and 'sleeveless-woven-dress-with-cow-neck-polyester-blend-1' both titled 'Sleeveless Crew-Neck Midi Dress' at $59.94). With 1,053 total products indexed, these duplicates fragment search rank authority and create confusion in navigation.

Duplicate listings split backlink equity, confuse Google's indexing, and waste crawl budget—directly reducing organic traffic and the likelihood that the correct product page ranks for branded/category searches.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is RW&CO visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best men's and women's apparel brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.