Ragno

• Largest Contentful Paint17.65s poor
• Cumulative Layout Shift0.0 good

Massive SKU bloat: 1,250+ products, mostly color duplicatescritical

The store carries 1,250+ products across 250 collections, with heavy duplication—e.g., the same t-shirt and tank top repeated in black and white as separate SKUs. This fragmentation dilutes search visibility, complicates inventory management, and forces customers to browse redundant listings instead of discovering breadth.

Bloated catalogs confuse shoppers, split conversion across near-identical products, tank SEO rankings (more low-value pages competing), and waste backend resources on duplicate maintenance—directly suppressing average order value and repeat purchase rates.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Ragno visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best basics & loungewear brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.