Princess Polly

• Largest Contentful Paint19.53s poor
• Cumulative Layout Shift0.027 good

Critical policy page routing broken (all 404s)critical

All five core policy pages (shipping, refund, privacy, terms, contact) return 404 errors when accessed via standard Shopify paths. The scraper detected zero products and zero collections, suggesting either a severe indexing failure or a store architecture misconfiguration.

Missing or inaccessible policies destroy trust at checkout, trigger cart abandonment, and expose the store to legal/compliance risk—directly killing conversion and customer retention.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Princess Polly visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best women's fashion brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.